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Department  of 

Liberal  Arts 


Circular  No.  1 


Universal  Exposition 

San  Francisco 

1915 


Division  of 

Exhibits 


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FOREWORD. 

The  Panama-Paqific  International  Exposi¬ 
tion  is  a  distinctly  national  undertaking  de¬ 
termined  upon  by  the  Congress  of  the  United 
States,  and  designated  by  the  President  of 
the  United  States  for  the  purpose  of  cele¬ 
brating  the  opening  of  the  Panama  Canal — a 
national  accomplishment  that  importantly 
affects  the  world. 

In  assuming  the  burden  and  expense  of 
the  Exposition,  in  response  to  the  call  of  the 
President  and  the  Congress  of  the  United 
States,  the  people  of  California  are  discharg¬ 
ing  an  important  public  duty  and  executing 
a  national  trust,  the  accruing  benefits  of 
which  will  be  shared  by  every  State  in  the 
Union  and  by  the  entire  citizenship  of  the 
Nation. 

While  this  great  inter-hemisphere  water¬ 
way  is  a  national  project,  it  is  nevertheless 
a  world’s  asset,  and  the  celebration  of  its 
opening  will  be  participated  in  by  all  coun¬ 
tries  and  peoples.  The  Exposition  will  con¬ 
stitute  an  international  concourse  of  tre¬ 
mendous  significance  in  its  effect  upon  the 
natural  productivity  and  commercial  activity 
of  all  countries,  and  of  the  United  States  in 
particular. 


Contents 


PLAN  and  SCOPE :  UNIVERSAL  EXPOSITION  of  1915 

Selection  of  Site .  5 

Grounds  and  Buildings .  5 

Finances  . . . . . , .  6 

Character  of  Exposition .  6 


LIBERAL  ARTS,  DEPARTMENT  of- 

Palace  of  Liberal  Arts .  6 

Classification  of  Exhibits .  7 

Character  of  Exhibits .  7 

Shipment  of  Exhibits .  7 

Installation  of  Exhibits .  7 

Customs  Duties .  8 

Transportation  .  8 

Storage .  8 

Space,  Power  and  Lights .  9 

Protection  (Police  and  Fire) .  9 

Janitor  Service .  9 

Special  Rules  and  Regulations .  9 

Invitation  to  Exhibit .  9 

Applications  for  Space .  9 

Co-operation  Assured  .  10 


EXTRACTS  from  RULES  and  REGULATIONS 

Governing  the  Reception  of  Exhibits .  11 


Issued  by  the 

Department  of  Liberal  Arts 

July  15,  1913 


Department  of  Liberal  Arts 

<D) 


Panama-Pacific 
International  Exposition 

San  Francisco 

Opens  “I  O  1  C  Closes 

February  20  1  y  1  O  December  4 


The  completion  and  opening  of  the  Panama  Canal — man’s 
greatest  engineering  achievement — will  be  fittingly  celebrated 
by  a  great  Universal  Exposition  at  San  Francisco,  commencing 
February  20  and  ending  December  4,  1915,  known  as  the 
‘‘Panama-Pacific  International  Exposition.” 

Selection  of  Site. 

The  Congress  of  the  United  States  selected  San  Francisco  as 
the  official  site  for  this  international  celebration,  and  the  Presi¬ 
dent  of  the  United  States  invited  all  the  nations  to  participate 
on  a  scale  commensurate  with  their  dignity  and  importance. 

Grounds  and  Buildings. 

The  Exposition  Grounds  cover  635  acres,  extending  for  two 
miles,  with  an  average  width  of  half  a  mile,  along  the  shores  of 
San  Francisco  Bay  at  its  “Golden  Gate”  entrance  from  the 
Pacific  Ocean. 

The  arrangement  of  the  general  building  scheme  will  form, 
as  it  were,  a  triptych,  composed  of  three  elements,  which, 
though  distinct  in  detail,  will  blend  together  in  the  general 
harmonious  characteristics  which  will  govern  the  whole. 

Viewed  from  the  Bay,  to  the  right  will  be  grouped  the  spe¬ 
cial  buildings  of  the  States  of  the  Union  and  the  Foreign  Gov¬ 
ernment  Pavilions,  and  to  the  left  the  sixty-five  acres  of  high- 
class  Amusement  Concessions,  while  the  fourteen  vast  Exhibit 
Palaces,  in  which  the  various  exhibits  will  be  displayed,  will 
form  the  center  of  the  triptych. 

The  general  impression  of  this  central  group  will  be  that  of 
a  vast  enclosed  palace.  The  walls  will  be  pierced  only  by  the 
superb  entrances  and  archways,  making  the  approaches  to  the 
interior  Courts,  the  introduction  of  which  marks  an  important 
departure  in  Exposition  architecture. 

(5) 


These  great  Courts,  three  in  number, — the  western  or  Court 
of  the  Four  Seasons,  the  central  or  Court  of  Honor,  and 
the  eastern  or  Festival  Court, — will  with  their  extensions 
pierce  the  great  central  quadrangle  from  the  richly-planted 
'Grand  Esplanade  on  the  north  to  the  wonderful  semi-tropical 
Gardens  or  Alameda  on  the  south.  Their  walls  will  be  formed 
by  the  different  Exhibit  Palaces  and  their  peristyles,  while 
interconnecting  smaller  Courts  will  be  made  use  of  as  a  means 
of  additional  communication. 

Such  a  building  plan  makes  possible  an  architectural  arrange¬ 
ment  which,  while  possessing  the  all-important  attribute  of  com¬ 
pactness,  will  in  no  way  be  lacking  in  safety,  architectural  dig¬ 
nity  and  beauty  and  suitable  perspective  of  landscape.  The 
introduction  of  the  principle  of  the  Courts  will  provide  the 
easiest,  most  direct  and  most  inviting  method  of  intercommuni¬ 
cation  between  the  Exhibit  Palaces  which  it  is  possible  to 
devise. 

Finances. 

The  financial  resources  of  the  1915  Exposition  exceed  those 
of  any  similar  undertaking.  The  grand  total  of  expenditure 
will  approximate  $50,000,000. 

Character  of  Exposition. 

This  Exposition  is  contemporary  and  not  historical.  It  will 
exemplify  the  highest  achievements  and  activities  of  mankind 
in  art,  literature,  science  and  industry  during  the  decade  end¬ 
ing  with  the  year  1915. 

Department  of  Liberal  Arts. 

Liberal  Arts  rank  high  in  the  Classification  of  exhibits  be¬ 
cause  they  embrace  the  Applied  Sciences  which  indicate  the 
result  of  man’s  education  and  culture,  illustrate  his  tastes,  and 
demonstrate  his  inventive  genius,  scientific  attainment  and 
artistic  expression. 

Palace  of  Liberal  Arts. 

The  Department  of  Liberal  Arts  will  occupy  one  entire  build¬ 
ing  styled  the  Palace  of  Liberal  Arts,  centrally  located  and 
forming  one  of  the  leading  elements  in  the  main  Exposition 
picture.  This  splendid  building  is  directly  opposite  the  main 
entrance  to  the  Exposition  Grounds. 

This  Palace  is  approximately  585  feet  long,  470  feet  wide  and 
65  feet  high,  covering  nearly  six  acres  in  area.  The  gen¬ 
eral  construction  is  of  timber,  with  staff  and  plaster  cover¬ 
ing.  The  walls  fronting  on  the  ‘‘Court  of  the  Four  Seasons” 
are  of  concrete.  The  main  front  of  the  building  faces  the 
South  Gardens  and  the  westerly  end  fronts  on  the  “Court  of 
Palms”  and  the  “Court  of  the  Four  Seasons”;  the  northerly 

(6) 


wall  is  divided  from  the  Palace  of  Agriculture  by  an  oblong 
garden  connecting  the  Court  of  the  Four  Seasons  with 
the  Court  of  Honor  which,  with  its  wide  approach  from 
the  Grand  Central  Tower  opposite  the  main  entrance,  forms 
the  northeasterly  and  easterly  boundary  of  the  Palace  of 
Liberal  Arts.  The  Grand  Central  Tower  adjoins  the  southeast 
corner  of  this  Palace.  Wide  entrances  at  convenient  intervals 
will  afford  ready  access  to  the  building  and  make  a  very  pleas¬ 
ing  and  imposing  effect. 

Classification  of  Exhibits. 

The  classification  of  Liberal  Arts  is  comprehensive  and  repre¬ 
sentative,  and  has  been  reviewed  by  international  authorities. 
This  Department  comprises  fifteen  groups,  divided  into  one 
hundred  and  twenty-one  classes.  Owing  to  wider  participation 
and  the  world’s  more  extended  productivity,  the  exhibits  must 
be  selective  in  character.  Live,  working  exhibits,  illustrating 
processes,  are  especially  desirable. 

Character  of  Exhibits. 

Diligent  efforts  will  be  made  to  fill  the  Palace  of  Liberal 
Arts  with  attractive  and  interesting  exhibits  of  products  and 
processes  of  the  highest  types  in  the  various  arts  and  industries 
from  all  parts  of  the  world  by  the  time  the  Exposition  opens 
in  1915.  While  no  article  manufactured  prior  to  1905  will  be 
reviewed  for  award,  opportunities  may  be  permitted  to  illus¬ 
trate  their  evolution  by  exhibiting  some  of  the  products  and 
processes  of  earlier  days. 

Shipment  of  Exhibits. 

All  packages  containing  exhibits  must  be  addressed  to  the 
President  of  the  Panama-Pacific  International  Exposition,  San 
Francisco,  U.  S.  A.  Direction  labels  will  be  furnished  by  the 
Exposition.  All  forwarding  charges  and  dues  must  he  fully 
prepaid  at  the  point  of  shipment. 

Installation  of  Exhibits. 

Special  Rules  and  Regulations,  relating  to  the  details  of 
placing  and  caring  for  exhibits,  have  been  prepared  by  the 
Division  of  Exhibits  and  by  the  Department  of  Liberal  Arts. 
Upon  request,  both  will  be  furnished  to  intending  exhibitors. 

The  general  scheme  for  the  installation  of  exhibits  in  the 
Palace  of  Liberal  Arts  provides  for  location  of  exhibits  from 
the  United  States  in  industrial  Groups  corresponding  to  the 
Official  Classification  for  this  Department.  The  Foreign  ex¬ 
hibits  will  be  displayed  in  Groups  according  to  their  respective 
nationalities.  The  Foreign  section  will  occupy  the  east  half 
and  the  Domestic  section  the  west  half  of  this  Palace. 

(7) 


The  floor  space  will  be  laid  out  in  blocks,  intersected  by  aisles 
numbered  and  lettered  like  streets  and  avenues  in  a  modern 
city.  These  blocks  will  also  be  numbered  and  their  numbers  will 
appear  above  each  block.  All  exhibits  may  thus  be  readily 
located  by  reference  to  the  Official  Catalogue. 

According  to  present  plans,  there  will  be  no  galleries,  all 
exhibits  being  displayed  on  the  ground  floor. 

Exhibitors  in  the  Domestic  section  of  the  Palace  of  Liberal 
Arts  will  not  be  allowed  to  select  their  locations,  but 
must  make  their  displays  where  placed  in  the  Industrial  Groups 
to  which  they  are  systematically  assigned  by  the  Chief  of  the 
Department. 

Exhibitors  in  the  Foreign  section  will  be  required  to  install 
their  displays  in  the  National  Groups  of  their  respective  coun¬ 
tries,  for  which  purpose  the  Chief  of  the  Department  of  Liberal 
Arts  will  assign  specific  space  to  the  Governmental  Commissions 
of  each  country  officially  participating.  Foreign  exhibitors 
should,  therefore,  apply  direct  to  their  Government’s  Commis¬ 
sion  for  exhibit  space,  but  if  their  Government  should  not  be 
represented  by  a  Commission,  they  may  apply  to  the  Exposition 
authorities  for  exhibit  space. 

Customs  Duties. 

All  goods  and  equipment  intended  solely  for  exhibition  pur¬ 
poses  will  be  admitted  to  the  United  States  free  of  duty  by  the 
Customs  authorities.  They  will  be  bonded  upon  entry,  but 
released  upon  return  at  close  of  the  Exposition.  In  the  event 
of  sale  the  duty  will  be  collected. 

Transportation. 

The  Traffic  and  Terminals  Department  of  the  Exposition 
has  charge  of  matters  relating  to  transportation  of  freight  to 
and  from  the  Exposition  Grounds.  It  will  secure  the  most 
favorable  freight  rates  possible  from  the  transportation  lines, 
remedy  delays,  and  render  practical  assistance  and  informa¬ 
tion  to  exhibitors.  In  addition  to  railroad  tracks  direct  to 
(and  into)  the  Exposition  Grounds,  suitable  docking  facilities 
will  also  be  established  on  the  Bay  frontage  of  the  Grounds, 
where  ocean-going  vessels  may  dock  and  discharge  or  receive 
cargoes  and  material  for  exhibit  purposes. 

Storage. 

The  Exposition  management  will  provide  storage  warehouses 
for  freight,  barrels,  packing  cases,  etc.,  under  a  reasonable 
schedule  of  charges,  optional  for  exhibitors’  use.  Hauling 
facilities  will  likewise  be  provided  at  moderate  rates. 

(8) 


Space,  Power  and  Lights. 

There  will  be  no  charge  for  exhibit  space  in  the  Palace  of 
Liberal  Arts,  and  general  illumination  of  the  building  will  be 
free.  Power  and  special  lights  for  individual  exhibits  will  be 
furnished  at  a  very  low  cost  to  the  exhibitor. 

Protection  (Police  and  Fire). 

The  Exposition  will  maintain  an  efficient  Police  System  for 
the  protection  of  property  and  the  preservation  of  order. 

The  Exposition  will  also  provide  a  fully  organized  and  equip¬ 
ped  Fire  Department,  with  all  necessary  fire-fighting  apparatus. 

The  Exposition  will  carry  no  insurance  on  exhibits,  and  all 
exhibitors  must,  therefore,  insure  their  own  exhibits,  if  they 
so  desire. 

Janitor  Service. 

Janitors  to  properly  care  for  and  clean  the  aisles  within  the 
Exhibit  Palaces  will  be  furnished  by  the  Exposition,  but  this 
will  not  extend  to  the  subsidiary  aisles  and  exhibit  spaces. 
Subject  to  approval  of  the  Division  of  Exhibits,  the  exhibitors 
may  employ  special  janitors  and  watchmen,  all  of  whom  must 
conform  to  the  rules  and  regulations  governing  employees  of 
the  Exposition. 

Special  Rules  and  Regulations. 

It  is  desired  that  members  of  Foreign  and  State  Commis¬ 
sions,  as  well  as  private  exhibitors,  should  obtain  copies  of 
the  General  Rules  and  Regulations,  the  Official  Handbook  of 
Classification,  and  the  special  Rules  and  Regulations  issued  by 
the  Division  of  Exhibits,  the  Division  of  Works,  the  Division 
of  Concessions  and  Admissions,  and  the  Traffic  and  Terminals 
Department  of  the  Exposition.  These  answer  in  detail  many 
questions  which  will  arise  and  wTill  save  much  correspondence, 
possible  error  and  misunderstanding  if  carefully  studied. 

The  details  covering  charges  for  Power  and  Lights,  and  the 
provision  for  Police  and  Fire  Protection  and  Janitor  Service, 
will  be  found  in  the  special  Rules  and  Regulations  promulgated 
by  the  Division  of  Works. 

Invitation  to  Exhibit. 

You  are  cordially  invited  to  become  an  exhibitor  in  the 
Department  of  Liberal  Arts,  and  your  estimate  of  the  amount 
of  space  required  should  be  promptly  submitted. 

Applications  for  Space. 

This  Department  will  furnish  Domestic  applicants  with 
printed  forms  for  that  purpose.  When  the  Department  re¬ 
ceives  applications,  duly  filled  out  and  signed,  they  are 
promptly  registered.  The  signers  have  thereby  become  appli¬ 
cants  of  record  for  allotment  and  location  of  space  when  that 

(9) 


stage  of  the  work  is  reached,  which  will  occur  after  the  De¬ 
partment  has  waited  a  reasonable  time  for  responses  to  its 
invitation  to  participate. 

As  the  Panama-Pacific  International  Exposition  is  providing, 
without  cost  to  accepted  exhibitors ,  the  housing  and  necessary 
space  for  their  exhibits,  ample  fire  and  police  protection,  the 
opportunity  to  secure  valuable  awards  by  the  International 
Jury,  an  immense  audience  drawn  from  the  four  quarters  of  the 
globe,  and  other  highly  desirable  publicity  benefits,  it  is  only 
proper  that  the  management  should  reserve  to  itself  the  privilege 
of  accepting  or  rejecting  applications,  as  well  as  the  allotment 
and  location  of  space.  This  power  will,  however,  invariably  be 
applied  toward  securing  the  best  general  results. 

Co-operation  Assured. 

The  heartiest  co-operation  will  be  extended  to  all  exhibitors 
having  at  heart  the  success  of  the  Exposition  as  a  whole,  as 
well  as  the  success  of  their  own  exhibits  and  the  prosperity  of 
the  art  or  industry  in  which  they  are  grouped. 

The  plans  of  this  Department  are  well  developed,  and  no 
reasonable  exercise  of  thought,  energy  and  funds  will  be  spared 
to  make  the  display  of  Liberal  Arts  at  the  Universal  Exposition 
of  1915  far  surpass  all  previous  records  and  enable  its  partici¬ 
pants  to  enjoy  the  fullest  possible  advantage  from  the  splendid 
opportunities  afforded. 


THEODORE  HARDEE, 
Chief  of  the 

Department  of  Liberal  Arts. 


(10) 


EXTRACTS  from  RULES  and  REGULATIONS  of  the 
PANAMA  -  PACIFIC  INTERNATIONAL  EXPOSITION 
GOVERNING  the  RECEPTION  of  EXHIBITS. 


The  Exposition  will  be  opened  February  20,  1915,  and  will 
close  December  4,  1915. 

No  charge  will  be  made  for  space  allotted  for  exhibits. 

Qualified  exhibitors  will  be  those  corporations,  firms  or  indi¬ 
viduals  who  have  produced  the  article,  object,  or  material 
exhibited,  but  those  who  have  importantly  aided  or  co-operated 
in  such  production  may  be  given  proportionate  consideration. 

This  is  a  contemporaneous  Exposition.  Commercial  articles 
manufactured  prior  to  1905  will  not  be  reviewed  for  award. 
Historical  material  will  be  given  no  award  value. 

The  country  where  an  exhibit  is  produced,  and  not  the  citi¬ 
zenship  of  the  exhibitor,  will  determine  the  nationality  of  the 
exhibit. 

Allotments  of  space,  to  exhibitors  from  countries  whose  gov¬ 
ernments  have  appointed  official  representatives  to  the  Exposi¬ 
tion,  will  be  made  by  or  through  such  representatives. 

While  it  is  expected,  as  far  as  possible,  to  confine  negotia¬ 
tions  in  the  United  States  to  the  officials  or  representatives  of 
the  respective  States,  Territories  and  Districts,  the  right  is 
reserved  by  the  Exposition,  through  its  proper  officers,  to  confer 
directly  with  individuals,  firms  or  corporations  therein,  espe¬ 
cially  in  matters  concerning  Art  and  Commerce. 

Applications  for  space  for  exhibits  in  the  palaces  of  the  Ex¬ 
position  must  be  filed  on  or  before  the  respective  dates  follow¬ 
ing,  to- wit: 

(a)  For  Machinery  and  Mechanical  Appliances  intended  for 
exhibition  in  operation,  August  15,  1914. 

(b)  For  Machinery  and  Mechanical  Appliances  not  intended 
for  exhibition  in  operation,  October  1,  1914. 

(c)  For  works  of  Art,  natural  products  and  manufactured 
materials  not  herein  expressly  indicated,  October  1,  1914. 

(d)  For  special  concessions  to  individuals,  associations  or 
corporations,  October  1,  1914. 

All  applications  for  space  must  be  in  writing,  addressed  to 
the  President  of  the  Exposition,  and  should  be  presented  on 
forms  which  will  be  furnished  by  the  Exposition. 

(11) 


Each  application  for  space  for  exhibits  must  be  accompanied 
by  a  sketch,  drawn  to  a  scale  of  one-fourth  of  an  inch  to  a 
foot,  showing  the  ground  floor  plan,  the  front  elevation  and 
the  general  outline.  These  installation  plans  and  schemes  must 
receive  the  approval  of  the  Chief  of  the  Department  in  which 
the  exhibit  is  to  be  located  and  the  approval  of  the  Director  of 
Exhibits,  and  must  conform  to  the  general  architectural  design 
for  the  treatment  of  the  interior  of  the  building. 

The  installation  of  heavy  articles  requiring  foundation  may, 
by  special  arrangement  with  the  Director  of  Works,  commence 
as  soon  as  the  progress  in  the  construction  of  the  building  will 
permit. 

The  system  of  Awards  will  be  competitive.  The  merit  of 
exhibits,  as  determined  by  the  Jury  of  Awards,  will  be  mani¬ 
fested  by  the  issuance  of  diplomas,  which  will  be  divided  into 
five  (5)  classes:  a  grand  prize,  a  gold  medal,  a  silver  medal,  a 
bronze  medal,  and  an  honorable  mention  (without  medal). 


(12) 


The  letter  D  indicates  the  Location  of  the  Palace  of 


